In this paper, we report on our experiment to investigate the extent to which the human body reacts to virtual thermal stimuli presented in Augmented Reality (AR). Our AR experience enables users to see and hear their own hands burning while looking through a Video See-Through Head-Mounted Display (VST-HMD). We hypothesized that this AR experience can lead to a change in Skin Blood Flow (SkBF). Our results show that the SkBF in the affected hand did change significantly on some participants. They experienced a change of blood flow similarly to real thermal stimulation.